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Archive | March 1, 2013

New Product Designs Boost Annuity Sales

According to this report from LIMRA, overall annuity sales were down 8% overall in Q4 2012.  However, leading the way were Index Annuity sales up a staggering 143% over Q1 2012.  In 2012, Index Annuity sales reached a new record high of $34 Billion.  This is a 5% increase over 2011.   The rationale for  Click to Continue

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Benefits of Turning On Annuity Living Benefits Now

Now we all are smart enough to know that annuities are rarely bought, they are usually sold.  Meaning, people don’t wake up one day and say to themselves, “I really need to buy an annuity today.”  Partially because most consumers don’t understand annuities very well, and partially because there is usually no sense of urgency  Click to Continue

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Blue Cross Adopts Digital Marketing

Blue Cross is one of many insurance companies embracing digital marketing.  The health insurance company wants reach out to individuals, and let them decide what’s best for their personal needs in fresh and convenient way!         Digital Outreach   Strategies will include introducing mobile applications and increased information via other digital channels  Click to Continue

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