LIMRA announced the findings of it’s research of 2012 Annuity Sales. Jackson National Life was the number one seller in 2012. There increase in sales mainly coming from Variable Annuities. Prudential and Metlife were a close second and third. On the Fixed Annuity category, even with sales down 15% Allianz finished first. They were followed by NY Life, Aviva, and American Equity to round out the top 4. Industry sales as a whole were down $20 Billion to just under $220 Billion in 2012.